Ain Square
Commercial destination in Al-Kharj
Ain Square
The story
A commercial plaza in Al-Kharj that needed more than a name on a sign: a reason for tenants to want in and for people to come back.
The idea
A place named after the city’s historic springs, with three gates that each carry the name of a spring.
The concept
What we amplify
The city’s memory · the springs · a sense of arrival at each gate.
What we deliberately don’t amplify
A generic mall look that could be in any city.
What we delivered
A brand identity and a leasing deck built around the three gates.